FOLK BEAUTY
Folk Beauty is a natural skincare brand focussed on heritage recipes and botanical ingredients. The project was developed as part of Basecamp Skill's Digital Marketing course and included comprehensive brand guidelines and a full digital marketing strategy for the brand.
Building this brand from scratch, I wanted to develop an identity that separated itself from competitors. The natural skincare market is dominated by minimalist, earth toned branding and I was keen to distance Folk from this identity through a more maximalist, colourful approach. I was heavily inspired by traditional folk art and focussed on weaving these elements into the brand while still retaining a modern aesthetic that would appeal to a Gen Z demographic.
Below are examples of guidelines, marketing materials and packaging designs created for this project.
Brand Guidelines
Packaging Design - Initial Concept
Packaging Design - Final Concept
Email Marketing
Email Marketing
Web Design - Homepage
Marketing Materials
Product Mockups